Posted in marketing, online community, Safety/Privacy, tween, virtual worlds, web business

Facebook and livestreaming tragedies

Great NPR Marketplace story on the conundrum of “free speech” and expression on social media during these tense times and how to moderate content for brands and different audience consumption.

http://www.marketplace.org/2016/07/07/life/facebook-and-livestreaming-tragedies

On the conversations happening at Facebook in the aftermath of Philando Castile’s death:

I imagine there are conversations around content moderation. You know, how do we treat events like this? Should they be subject to the normal rules surrounding violence or is there some kind of special dispensation that should be created for videos about news events, or videos that depict injustice. I think it’s a very tough line to straddle. –Deepa Seetharaman, reporter covering Facebook and other social media at the Wall Street Journal

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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