Posted in online community, Safety/Privacy, virtual worlds, web business

My Interview on the Community Signal Podcast

This past month, I had the honor of being interviewed by Patrick O’Keefe, for his community management focused podcast, Community Matters.  You can download it on iTunes or your favorite podcasting app, or stream it here:
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On the podcast, we talk about many things, but our focus was on the treatment of those staff on the front lines of community – the moderators and engagement staff that actually interact with customers.  I feel very strongly that while some of the burden of choosing and keeping a potentially toxic job is on the employee, an equal, and in some cases larger, portion of that responsibility is on the employers and brands hiring those individuals.
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Often times, they are highly marginalized team members – many are contractors with little or no interaction with the larger team or the client/brand team.  They are usually paid very low wages, even state-side, being told that they should be “happy” with their work-from-home status.
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And that’s just when the content they are handling isn’t toxic.  On most moderation teams, they have to screen out all the “bad” content, so that the audience doesn’t see it.  But the moderators still see it and are usually not given the support required to handle emotionally volatile content.  Even in communities for children, moderators can come across triggering content and some teams do not prepare their staff for that possibility.  “Becoming numb to it” is an awful skill to have to develop on the job.
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I also worry about the increasing trend to offshore moderation work to low-wage countries.  As an employer, I understand the urge, but it is difficult to maintain high quality with non-native speakers, not to mention the difficulty of oversight of procedures regarding the emotional well being of those moderators.  Just because they are offshore, doesn’t mean negative content won’t affect them the same.
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I am interested to hear your thoughts on this topic.  Let me know what you think in the comments or via twitter.
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Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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