And this Joi is… who?


Hi, I’m Joi.Headshot of Joi Podgorny

My professional experience is a patchwork of seemingly disparate projects, that when seen comprehensively create an impressive quilt of new media business expertise.

I am a data & results driven Digital Media Influencer with over 20 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users.

Strategic Vision & Business Development:
• Consulted on digital marketing & operations in the nonprofit, e-commerce and financial sectors and articulated data-driven interactive strategies and safety/privacy compliance practices for dozens of children’s entertainment properties.
• Served on governing boards of multiple nonprofit and educational organizations, focusing on advocacy, fundraising, financial accountability, as well as local community and government outreach activities in an effort to increase both unrestricted & project focused funds.

Team Management & Relationship Building:
• Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia.
• Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech development, lead generation, sales and human resources.
• Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries.

User Engagement & Audience Research:
• Grew audiences for multiple brands in varying demographics from pre-launch to tens of millions by using data-driven marketing tactics and instituting respectful customer engagement.
• Devised domestic and international audience research programs, both on and offline, for both adult and children audiences, while generating and maintaining customer feedback mechanisms for cross functional teams.
• Developed communication plans for primary & secondary audiences to assure continued compliance to international data privacy laws, as well as internal brand and safety guidelines that I produced.

Production & Project Management:
• Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets
• Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows
• Launched multiple major website redesigns to include more fan interaction
• Led workflow & process optimization teams to improve operational effectiveness/productivity.


I have spent the last 20 years working in all facets of the digital world, from content/brand development and production to leading international support, moderation, community and social teams.   My initiatives have included work for Showtime, NFL, PBS Kids, The Wharton SchoolNational Geographic Animal JamMoshi Monsters, ChuggingtonHighlights for Children, and many others.

I have had the opportunity to manage the interactive strategy for multiple children’s and family entertainment brands, where a focus of my work has been to protect my audiences from negative outside influences (and sometimes themselves).  From chat rooms and forums, to video games and interactive campaigns, I’m known for ensuring compliance to the US’s Children’s Online Privacy and Protection Act (COPPA) and other international privacy laws in a pragmatic way, integrating the ideologies across product teams. I often speak at trade and industry conferences as an expert in practical applications of data privacy legislation.
I’ve started multiple companies in my career, but most recently I founded Good People Solutions, a boutique consulting and training company, focused on helping companies leverage new technologies to cultivate better cultures for their internal teams as well as their external audiences.

I began championing and implementing data privacy and online safety compliance around COPPA (Children’s Online Privacy Protection Act) in 1999 while monitoring networks at both Kidfu, a safe online community for children that I co-founded in 2001, and FreeZone, one of the first safe online communities for children.

My academic career was spent working in the quantitative methods around sociology and I have been fortunate to apply many of the core learnings from those years into business analytics roles with my various clients. I earned degrees in mathematics and women’s studies from Arizona State University and a master’s degree in social science from the University of Chicago.

I am pretty easy to locate on the internet, just search my unique name.  🙂


20 thoughts on “And this Joi is… who?

  1. Hey Joi,

    Back in barracks now, wishing i wasn’t. Said I would give you a shout. It was so ace to meet you. Hope you have a good final few days to relax.


  2. Joi, where’s the link to email you? Good to meet you @TechCocktail. Love to talk to you more about a couple of Discovery related things. Drop me a line when you get a chance.


  3. Hi Joi, thanks for bookmarking Crisp Thinking yesterday…much appreciated. If you would like to find out more about our revolutionary child protection service, please let me know.

    Campbell @ Crisp

  4. Joi!

    What a thrill to find you in the Internet community! I added AB to my Linked In profile and came across your info. Oh how the world shrinks like a skipped rock walking away on water.

    Such a pleasure to know you and see that your success is in line with what I’m sure are your dreams.

    I’d love to hear from you!

    P.S. – I have 3 clients in the Chicago area and I’m there once every couple of years.

    Take Care

    Tom Kuhnel
    GO ASU!

  5. Hi Joi, since we are Independent Producers in the field of animation, here is just a quick note about our studio based in Pisa, italy, named TOPOSODO. We are working on the development of a feature film (for adults) at this present time and on other projects for TV (both preschooll and kids). Nice to find someone like you on wordpress.


  6. Joi,
    I got to your site looking for info on agile development, in which you have a presentation, and delightfully find out you have worked in Animal Jam, which is a family favorite for us. Nice to find out about you!

  7. GiedreStankeviciute on April 5, 2010 How did you get it unfrozen? Please let me know! Mine is fzoren at 316 but i have over 3000 real views (I printed the insight report). Please, let me know!

  8. Dear Joi,

    I was wondering whether it would be possible to buy a sponsored post on your site. We have top-notch writers working with us, who can supply your site with additional appealing and crowd-drawing content. If you’re interested, I’d be glad to send you examples of their work.

    Alternately, we would be glad to buy an advertising space on your site.

    Please don’t hesitate to contact me with any question you might have.

    Looking forward to your response,
    Lisa Smith

  9. JOI PLEASE REPLY!!! I LOVE animal jam and I would like to work with you to make a new educational virtual world, animal survival. It will be for older kids, since it involves killing other animals for meaty (no blood).
    Please help me make this game. My username is

  10. The backend part of your company supports these profit centers.
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