Posted in Club Penguin, Disney, gaming, kids, marketing, online advertising, online community, television, trends, tween, virtual worlds, web business, Webkinz

My talk at Pratt

Hi All,

I was asked to do a short talk at Pratt Institute, so I decided to share my slides.  Basically I wanted to have a short visual aid to a myriad of mainstream, large and successful properties and brands that did/do well interacting and connecting with their audience through online community and fan engagement .

Let me know if you would like more info or examples or if you have any questions.

Posted in gaming, kids, marketing, online community, Safety/Privacy, trends, virtual worlds

Oldy but goody links

So I was clearing out my favorites on Twitter and thought I would aggregate some of the random old articles I had saved to look at later….. way later.  Why not put them here, right? 😉

Learning

Big Thinkers: Henry Jenkins on New Media and Implications for Learning and Teaching

Why playing in the virtual world has an awful lot to teach children

Is Video Game School Training a Generation of Professional Princess Rescuers?

The Changing Views of the Online Experience – from Fears to Possibilities

Raising Future People (aka kids)

Commentary on: Are you raising a Douchebag? Your indulgent parenting is spawning a generation of entitled hipster brats

A Healthy Day Starts in the Classroom with School Breakfast Programs

Online Safety

Twitter Safety: Keeping young people safe on Twitter

Social Media etc

15 Ways to Measure Return on Engagement (ROE) of Social Media

Game Design for Social Networks

Why Community Management is still misunderstood

What is Social CRM? An Introduction

2010: The Year of the Community Manager

35 social media KPIs to help measure engagement

Play!

Playtime can teach us all

Backyard Adaptations Of Video Game Classics

Posted in gaming, kids, marketing, online community, Safety/Privacy, tween, virtual worlds

National Geographic Animal Jam – Open Beta!

Hey everyone!

The reason I haven’t posted in forever is because I am hard at work on our newly launched project (albeit in open beta) National Geographic Animal Jam!

The day is finally here to live wild with National Geographic Animal Jam™. Now you and your kids can be among the first to monkey around in this virtual world of discovery and fun. Combining the chance for kids to be the animal of their choice with access to National Geographic’s limitless libraries, National Geographic Animal Jam will open your child’s eyes to a world of adventure and exploration like no other virtual world out there. Your kids will soon realize that they’re having tons of fun in the coolest jungle around!

Two years in the making, National Geographic Animal Jam represents an ongoing creative collaboration between the great minds at National Geographic and the gaming gurus at Smart Bomb Interactive. The goal of this virtual world is to provide a fun, exciting, and safe environment for kids to play online, as well as inspire them to explore and protect the natural world outside their doors.

So come prowl around inside National Geographic Animal Jam. With lush tropical kingdoms, amazing adventures, and fascinating facts in store—plus the chance to live it up as your favorite animal—mommy and daddy bears (and their cubs alike) will find a wild world worth discovering!

National Geographic Animal Jam – Jump into the Jungle Today!

We are tweaking and polishing through the summer, and as such, it is completely free to play through the open beta! When we have our Grand Opening this fall, we will offer premium subscription content, but the game will always have free to play features.

Check it out and let me know what you think!

Posted in kids

8 Characteristics of Motivated Kids

Gregariousness: These folks adore social interaction and love to be in a lively crowd. Gregarious folks love to be connected to others, and hate to feel cast out in any way. When they’re comfortable, they’re friendly and may be great at both joining and leading.

Autonomy: In this case, the chance to work independently is a dream come true. A trip to a library study carrel is a treat, as is the chance to solve a problem alone in an office.

Status: It’s important to know where you stand, and to feel that you have maintained a strong, positive reputation. Criticism can feel crushing.

Inquisitiveness: The need to know is a deep and powerful drive. When you’re curious about something, it’s a gift to be allowed to explore it without being restrained.

Aggression: This sounds negative, but don’t be fooled. People with strong positive aggression are good competitors, as well as passionate fighters for justice. They want their views to be heard and respected.

Power: Again, beware bad connotations. As a motivating force, “power” is a drive for influence, responsibility, and authority.  It’s an especially natural and important part of adolescence…when it’s managed right.

Recognition: Many people adore being seen and appreciated for their gifts and accomplishments, and will respond to public encouragement.

Affiliation: These folks adore feeling connected to institutions and groups bigger than themselves. Lavoie himself, for example, owns a world-class collection of sport team tees and hats, and loves wearing them at any opportunity. He is deeply motivated by affiliation.

The 8 Characteristics of Motivated Kids

Interesting article on how to keep kids motivated.  I think it applies to all people tho.  Pick a handful and really focus on them.

Posted in kids, online community, Safety/Privacy, trends

LITTLE HANDS, FOUL MOODS, RUNNY NOSES 3: RESEARCH FOR DEVELOPING KID-FRIENDLY SOCIAL GAMING EXPERIENCES

SPEAKER/S: Carla Engelbrecht Fisher (Teachers College, Columbia University)

SLIDES from her blog

5-6 is when kids have more motor skills and can start to understand dispersion

Displacement effect – if they are playing games, they are not homework, hanging with others etc

Tight racer – multi-player game

Preschool

Zone of Proximal Development – if I play with a partner, they will help bring me to their level, scaffolding

Hidden Park – iphone app

Panwapa

Super Mario Bros Wii is collaboratively like LBP

Middle Childhood – 5-8, 8-12

amanda project
clever hive

2 types of friendships
– aggregate – what the masses think
– dyadic – resciprocal

There is research saying that if a kid knows the kids they go to kindergarden withm, they will be more successful

Highlights answers EVERY letter that is sent ot them.

multi-player games have an effect of increasing offline social games

urban v rural comepteitive

Posted in gaming, kids, marketing, virtual worlds

SOCIAL AND ONLINE GAMES LEGAL ROUND-UP

SPEAKER/S: Mark Methenitis (The Vernon Law Group, PLLC)

10 legal developments for 2010

1. What happen with “Glider?”
– EULA violations can be considered copyright infringement
– don’t be afraid to sue, but only for big ones
– What happen to Worlds.com
– patents case

2. Why should I care if kids are making content
– kids cant enter in a contract
– kids do have a valid copyright that is licensed
– prent is license – get permission
– cc’s are implied consent
– unclear stil
– assent to machinima rules
– does cc to service (xbox live) assent to all games
– user content when there is no parental license

3. You’ll never take me alive COPPA
– 13 is magic number
– must post privacy policy
– regulation on controls PII
– verifiable parental consent
– parents choose whether 3rd
– minimize pii collected and maintain
– COPPA 2.0 (little COPPAs) – extends to 17 and under
– NJ, NC, GA, IL, ME all have separate
– looking more like francise sale regulations, comply with the most stringent state
– COPPA ties into CAN-SPAM
– ecards and forwrd to friend
– requires an opt out list
– might have a issue with inviter and invitee emails

4. what is govt talking about
– COPPA 2.0
– FTC report on explicit content in VW for minors
– recommends age screenign and segregation
– more self-regualtion and possible lang filters
– No news on FTCs look into Dig Rights Management
– concerns over possible regulation on dig dist related to consumer protection
– Always worried about predators

5 Europe rules are different
– Server rules on privacy are complicated
– adequately protected data transfers – encrypted
– have to spell it all out in TOS

6. Cookies in Europe
– 11/24/09 – new rules in force by 2011
– cant use cookies unless the user consents after getting “clear and comprehensive info”
– or stictly necessary to provide services explicity requested by the user
– browser settings can be considered consent not clear

7. Biz model changes when taxed
– all income earned by US companies is taxed when it’s receieved
– only earn income when points are spent, even in wallet system
– income earned outside of US is taxable in both places
– get acct in intl taxes and attourney

8. What do you mean I might be a bank
– virtual currency considered bank
– anythign that can be bought with cash now and then cashed out later or as refund
– besides the poss implications in banking regs, you then may also be uner financial institution privacy regs

9 Hedging currency
– if you are running a global micro-transaction model, you should probably at least look at hedging currency
– buy insurance against price fluctuations
– micro-transaction model may find it especially beneficial b/c transaction volume can be erractic and over a long period of time

10. Zynga Poker
– subject of online gambling investigations
– gambling=
– consideration (payment of something to participate
– chance random element determines outcome
– prize – thing of value to be won
– sweepstakes are governed under gambling law
– take out consideration rule (no purchase ness)
– some states require bonds to insure sweepstakes
– check your rules, dont just cut and paste

Posted in gaming, kids, tween

HOW TO KEEP AN ONLINE WORLD UP AND RUNNING AFTER LAUNCH

SPEAKER/S: Laralyn McWilliams (Sony Online Entertainment Free Realms)

live by your data
camera snoop
all data in same database to get corelative data
start logging when client build
slice in time dashboard of logins, logouts, server counts

planning

servers – main, dev, qa, livetest, stage, live

have one positive in every update and build PR around it
have data to support decision
be open about strategy
think of grandfathering

used omniture and proprietary
they update every 2 weeks – that’s hard, goal is one month
– microtransactions require more frequency
– she recommends every 2 weeks
– hot fixes are ongoing

Posted in Club Penguin, Disney, gaming, marketing, online community, Safety/Privacy, virtual worlds, Webkinz

KIDS AND PARENTS PLAYING TOGETHER ONLINE: THE NEXT FRONTIER OF CASUAL GAMING

http://www.edge-online.com/features/gdc-bringing-families-together-with-video-games

Jessee Schell
– toy story mania ride
– pixie hollow
– toon town
– pirates

10 things to try to achieve:

1. You have to decide to design for both kids and parents

2. Find themes that both kids and parents care about

– Toon Town’s executives takeover theme – work/play tension
– Last child in the woods – nature – offline tasks
– Nostaligia bridges generation gap – children want to learn about their parent’s childhoods

3. Understand what family wants and provide it

– Families want shared experiences and shared accomplishments
– Parents want to feel that they provided meaningful and useful experiences
– Parents also just want to feel like they provided
– Kids want to be more emotionally connected to their families
– Both kids nad parents want to connect to distant relatives

4. Parents want to teach & kids want to learn

– Adult jokes are teaching/learning opportunities
– Need situations where kids are in over their head where the parents can save them
– Opportunities for kids to brag/show off

5. Co-opt existing roles for quick immersion

– Parent’s understand how to buy a doll, that’s why Webkinz had a big jump off

6. Reverse roles to delight everyone

– Everyone wants a break
– when child’s skills surpasses parent’s – it’s a landmark moment

7. Consider Gender Issues

– There are 12 POV in a 4 person household (Dad, Mom, Sis, Bro)
– Make play patterns to facilitate

8. Deciding to pay is collaborative

– Club Penguin – elastic Velvet rope – effectively teasing enough in a free-to-play situation
– Mailers in Toontown gave the impression of value add

9. Safety is paramount

This is where Mr Schell’s up-to-this-point wonderful talk went off the rails for me.  Instead, he decided to perpetuate the culture of fear mongering that is so popular to do nowadays when discussing children in the online space.  Instead of going off on the rant that this point caused from me, I will just leave this point as the title, and move on. grumble…

10. Design for the family as well as for the individual
– Design to let them connect with one another
– Families are busy now
– Connection btwn parents and kids is a stoong emotional bond.  Leverage it.

Posted in gaming, kids, online community, Safety/Privacy, virtual worlds

Dir of Community Engagement for National Geographic’s Animal Jam

It’s true!  I got a fantastic opportunity to work with an insanely talented team of designers on one of the country’s most beloved brands, National Geographic.  The game is out this summer and it’s BEAUTIFUL.  So excited, stay tuned for updates.  😀

Joi Podgorny Joins National Geographic’s Animal Jam Team

Online Child Safety Veteran to Lead Community Engagement in New Virtual World

Washington, DC and Salt Lake City, UT (PRWEB) January 25, 2010 — Smart Bomb Interactive announced today that Joi Podgorny has joined the company as the Director of Community Engagement for National Geographic’s Animal Jam, an online virtual world for kids 5-9 launching in the summer of 2010. In her new role, Podgorny will architect and oversee all aspects of community management for Animal Jam, with the goal of creating an online destination that is an industry leader in child safety, parental engagement, and pure fun.

“This team and this project are a perfect fit for me,” said Podgorny. “Kids who love animals are going to be immersed in a fascinating virtual world of unprecedented depth, and they’ll be part of an online community that parents can feel good about letting their children explore. “

Podgorny is considered one of the industry’s foremost experts in online community and children’s marketing, specifically in the under-13-year-old demographics. Her management and production accomplishments range across six international children’s entertainment properties. She most recently served as Head of Community for Mind Candy, where she oversaw phenomenal growth in the user community of moshimonsters.com. She is a frequent contributor to conferences and forums on online child safety and digital engagement with children.

http://www.prweb.com/releases/2010/01/prweb3503254.htm

Posted in kids, Safety/Privacy

zip it, block it and flag it

Children will be taught to “zip it, block it and flag it,” under a new code for internet safety to be taught in every primary school in England from the age of five.

For the first time, web safety skills will be a compulsory part of the curriculum to help tackle the problem of cyber-bullying and online grooming by paedophiles.

The plans, launched by the prime minister in London today, come after a major review of online safety by the child psychologist Tanya Byron, and were drawn up by the UK Council for Child Internet Safety.

The “zip it, block it, flag it” code is based on the green cross code. Children will be advised not to disclose personal information, to block contact from people who are bullying or harassing them, and to flag up any problems up to parents, teachers or website providers.

http://www.guardian.co.uk/education/2009/dec/08/code-online-safety

Love it.  Like “Stop, Drop & Roll” but on the internet.  😀