Great NPR Marketplace story on the conundrum of “free speech” and expression on social media during these tense times and how to moderate content for brands and different audience consumption.
On the conversations happening at Facebook in the aftermath of Philando Castile’s death:
I imagine there are conversations around content moderation. You know, how do we treat events like this? Should they be subject to the normal rules surrounding violence or is there some kind of special dispensation that should be created for videos about news events, or videos that depict injustice. I think it’s a very tough line to straddle. –Deepa Seetharaman, reporter covering Facebook and other social media at the Wall Street Journal
A dear friend of mine asked me on Facebook if I could share with her my “top 3 safety tips” she needed to know, now that her oldest was 7 and her youngest was fast approaching internet age. While I could talk for hours on this topic, I think I came up with the 3 things that parents of young digital natives should think about as they brace themselves for the years ahead.
1. I would start with thinking what you want your family rules about internet to be.
– Are they allowed to download things to the computer/device? If so what/when?
– Are they allowed to talk to other people on sites, games, etc? If so, who and when should you know about it?
– Who is in charge of passwords – you or them?
– Do they really get what privacy means and why we keep our personal info to ourselves?
2. Think about setting up a transparent dialogue about tech and digital activities.
Casually talk about different sites, games, devices, etc so that it’s known that those things are under your watch, just like other offline toys, games & relationships.
3. Think honestly about your kids naiveté and innocence.
Are they on the younger/more doe-eyed side of that spectrum? If so, make sure they know not to trust everything they see on the internet.
Are they more street smart? Make sure you are having the early conversations about bullying and how you expect them to treat others, even when they can’t see the other person’s face.
Just like with all parenting – there is no silver bullet, but the earlier you start taking the benevolent authority role with digital, the more they will see you as a resource rather than an adversary.
I have spent years working for various children’s brands trying to make sure that every community I oversee cultivates a culture that encourages and promotes appropriate behavior online for child audiences, while offering resources for their parents.
I am so lucky to currently work for a brand that supports me in this personal and professional mission. I am proud to show off our new parents page. We have a robust vision for our parent outreach and this is just one of our first steps toward that vision. Check out my second video highlighting some of the many ways we work to do this at Animal Jam.
So I have a reputation as somewhat of a COPPA compliance warrior – so much so that my co-workers have been known to groan when I mention registration or database needs. It’s an odd thing to have attributed to you, especially with no legal experience SLASH a general frustration with legal risk aversion in general. But when you have been working on kids websites and communities for coming up on 15 years, you kinda get a hang for the ins and outs of the laws that surround it (or at least you SHOULD).
That’s the thing. COPPA is required. It’s not a choice. You have to comply. If you don’t, you get in trouble – like super expensive trouble – in dollars and negative PR. So you just do it. I always find it odd when people brag about it or add it as a tagline to their branding. It’s akin to saying – “My name’s Harry and just so you know, I definitely DON’T punch random strangers in the face.” Duh, Harry, but thanks for letting me know.
But COPPA compliance has become alot like speeding on the highway. Many people obey the speed limit, but many more edge a bit over the line. When they see a cop, they pull back and pretend that 55 is totes what they were driving the whole time. But then they inch back up to 65 or 70 the second they are in the clear. I’ve heard some people actually see a speeding ticket every now and then as a valid cost of driving – a tax they are willing to budget for.
Much the same, companies have started inching over the compliance line on COPPA. I actually have been in meetings with kids brand execs (NOT my current ones 😉 ) that considered having a slush fund set aside in case their was a sanction levied against them. But even Pollyanna-well-intentioned brands sometimes find themselves inching toward or even over the COPPA line. You know why? Because it’s SUPER hard to comply to in the internet/digital culture that we are in right now.
COPPA was put in place to protect kiddos from nefarious marketers who wanted to sell personal info. It was not for predators or decency or to teach personal accountability in identity protection. But, with our culture of fear, those are the things that people think it’s in place for.
Is it good that a byproduct of this rather draconian law imposed on site operators so they don’t profit from the sale of kids info, ALSO helps prevent kids from distributing personal details about themselves in public forums? Maybe – but I’m not sure that that remote and avoidable byproduct outweighs the other hurdles the law imposes.
You see, the whole thing is predicated on parents being super engaged in their children’s online lives. Ask a parent about this and they will undoubtedly say:
“YES! Of course, I want to know what is going on with my child online AND to help them make good decisions accordingly! I am an amazing parent!”
This is evidenced in tons of surveys. But do those surveys follow up with the parent (and I mean REALLY follow up – not just ask the parent in another survey) with a
“Ok, parent, but do you REALLY? Are you ACTUALLY the super engaged parent you painted yourself to be?”
Chances are, if that followup actually happened, the answer would be dodged with an excuse about lack of time or understanding, lament of the speed of tech advancements or a bold faced lie.
Truth is that, anecdotally (albeit with my use-cases in the thousands), parents don’t know about COPPA and their assumed required involvement. So we can demand verified parental consent til the cows come home, but if the parents don’t understand that is something that is needed, all the FTC is protecting is a child’s ingenuity to lie about their age, while simultaneously making it harder for an an ethical site operators to pay their staff while providing good content for kids.
Unless these impositions on the site operators are coupled with a robust (and effective) campaign to explain to parents WHY and HOW they need to be involved, COPPA is simply discouraging smaller brands away from quality content from kids, encouraging children and parents to learn truth-dodging techniques in registrations and forcing the nefarious operators deeper into the shadows to avoid detection. Only bigger brands can afford the legal counsel needed to check that they are in the right. The ones who can’t afford will simply not offer the content, or worse, slap a “over 13” stamp on it and skirt their responsibility.
The internet is based on communication channels – especially in the age of social media that is now the norm. By starting from the false axiom of parental involvement and prohibiting use of the now standard means of communication until this involvement is verified, you are setting up either a web of lies OR limiting our next generations ability to learn how to use these channels correctly. Both are horrible choices.
And don’t even get me started on how most of the mobile rules don’t even have a path to compliance…
Instead, we should flip the paradigm:
- For the operators – we make the compliance voluntary and, therefore, honestly brag worthy. Make it like shopping on a secure site – you get the security so that your customers feel safe. If you don’t have that seal or badge or OK from the FTC, parents/kids would think twice before using their site.
- For parents – we give them back their parenting responsibilities. If they think their child shouldn’t be giving out info online, the parents should be punishing the children for breaking their house rules, not blaming the sites for making it too easy for their child to give out info. And we should be helping parents understand this and how to do this – not assuming they are already there.
- For kids – we teach them media awareness, basic stranger/danger skills and critical thinking. If they aren’t ready for it – their parents shouldn’t be letting them use those sites – whether they are 8, 12, 15 or 17 years old.
I am not naive, I know this isn’t going to happen this year or even next. But I am optimistic as to this happening at some point. Until then, I will remain the compliance warrior, marching and marching on. But I have 10 million+ kids and parents on my compliant site – so you better believe I’m gonna start the first steps toward a more rational model now.
I am excited to be involved in this years Digital Kids Conference as an emcee for the first day’s talks. It’s collocated with Toy Fair again in NYC, so we should have a nice crowd. Tonda, Chris and crew are promoting on the regular social channels – Facebook, Twitter, etc.
There is also an affiliated Digital Kids Safety Summit as well – you know I’ll be THERE too.
In prep for the conference, I was interviewed about my predictions for our industry in 2013. Here’s a snippet:
“The new COPPA articulations have changed the digital climate. COPPA requires a level of parental engagement and involvement that many families don’t realize. Parents don’t understand how much parental consent they have to give, and new online safety and privacy articulations are going play an important role in online parenting,”
You can see the whole interview here.
Hope to see you all there!
I think a great deal about my responsibility as a kids community producer in establishing and maintaining a healthy and safe culture in the communities I manage. This has been the case since I began in 2000 and is a constant driving force in my career.
With the addition of Social Media to the landscape and the mass market adoption of the online world, I often feel the personal responsibility to act as a steward to this Digital Citizenship/Netizen culture with those I interact with online – be it on Facebook, Twitter, Pinterest or whatever new site anyone is jumping into at the moment.
So danah boyd’s article on online networks and their role in our society was very exciting for me to stumble upon this week. It’s a couple months old now, but the concepts are textbook caliber and really made me reflect on the more conceptual aspects of my day to day work. I am proud that her final statement in the article is one that I remind myself of on a regular basis.
One thing’s clear: it’s high time we examined the values that are propagated through our tools. We all need to think critically about the information we create, consume and share. We all need to take responsibility for helping shape the world around us. – danah boyd
Definitely worth the read for anyone interested in the shift our collective societies are taking and the unique concerns that apply to the digital space, as well as the ones from the offline space that have followed us online.