Posted in online advertising, online community, trends


SPEAKER/S: Nathan Fouts (Mommy’s Best Games), Brian Jarrard (Bungie Studios), Ryan Schneider (Insomniac Games, Inc.), Dan Hsu ( and Christian Arca (Toy Studio)

Unfortunately walked into this one halfway thru. Interesting conversation, tho, about the value of adding community in the Gaming industry. So cool to see them have the same conversations as other media industries were having a couple years ago. But they deal with it on such a more empirical level than other entertainment marketing people. Their more tech/science/math backgrounds give them a solid basis for defending

“Community is all about #’s”
– registered, active, posts,
– make formulas that prove community
– clicking link, then following, then memebers of comm

Community day – bring them in your studio

Actually connected with one of the speakers, Christian Arca, on twitter and then offline (another Chicago community person!). He’s written some interesting stuff on trying to measure community engagement (including a formula!)

Posted in online community

Oprah’s “surprise” flash mob – organized via SM

Say what you will about the Oprah machine, this was a fantastic result of planning that started last week via twitter and facebook.

I remember the request for people interested in participating in a group dance event with the Black Eyed Peas in the Chicago area going out.  One of my sisters is a little (ok, alot) obsessed with the concept of flash mobs and was heartbroken that she was unable to participate in the prep for it.  My sister in law was in the second group back, dancing.

I was down on Michigan Ave, finishing a lunch meeting while the dance was being practiced by the crowd (Pics here and here). The event was SO incredibly civil and organized.  Oprah was 50 yards away from the crowd practicing, so her claim that she didn’t know is a bit lame.  😉

Quite impressive, though, the effect that Oprah + social media could have.  😀

Posted in kids, online community, tween

Northandclark interview

My friend Casey Brazael has cool blog, called North and Clark, where he finds interesting people and does short interviews them.  I am honored to be one of those interviewees.

Thought I would share the link:

Thanks, Casey!