Posted in gaming, kids, online community, Safety/Privacy, traveling, virtual worlds

Did I tell you about my new job?

So most of you who read this know already, but if you don’t, I got a new job!  And its in London! Working with a fantastic people at a fantastic company who I have been a fan of for years! Exclamation points are fun!

Moshi Monsters!

I am the new Head of Community at Mind Candy, makers of the wonderfully addictive Moshi Monsters.  We are experiencing terrific growth in our traffic and subsequent community, thanks to aforementioned addictive quality of the game, as well as due to the super powers of our Marketing team.  My job is to make sure the kiddos (and grown up fans) stay safe, have fun, and keep on playing.  Cool, eh?

If you don’t already have a Monster of you own, go NOW and adopt one.  If you become a member you get access to even more cool stuff.  And once you have one, become friends with my Moshi.  It’s name is Fizmo (bonus points to those of you who know where that name comes from 😉 )

My Moshi - Fizmo

You have been warned.  This is gonna be big. 😉

Posted in gaming, kids, marketing, mobile

SXSW09 notes

better late than never, eh?… 🙂

Iphone gaming session
– There are 20-30million iphones/itouchs in market
– games and entertainment 1 to 3, account for more than half
– pinch media has great iphone usage stats in US
– There are over 600 paid family apps
– 70% of mobile market (people using their phone for web use) is from iphone – not the same as market share
– make less than $1 profit margin per app
– hoping for push notifications soon

– core
– free apps – maximize traffic
– platform – multiply traffic (ads incorporated)
– paid apps – direct to premium apps (native & awesome)

– ngmico average durations on games
– 22.6 min rolando,
– topple 11.3 minuutes,
– mazefinger 6.3 minutes

– distribution
– 27,000 apps, hard to get featured
– chronological listing is the only implicit feature area
– refresh every 2-3 days
– ads not cost effective – great clickthru, but not great rev
– youtube videos and reviews
– send out press releases to every media outlets
– get them free copies of the game
– as much info as possible
– once app in top 100, it is self sustaining
– pangea hired reverb communication to handle the pr
– the more you do to encourage viral marketing
– invite and challenge features help

– price points
– started at $10

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– Learning and Gaming core conversation was a tense and interesting session. Mind Candie’s peeps headed it up and had tons prepared, but the crowd was not having it. Within the first 10 minutes a griefer in the back raised the tension stating that trying to determine how gaming in schools could ever happen with the strict educational standards in schools. A designation of learning versus educational was made, saying that while they may mean very similar things, the connotations are looser with the term “learning”. Then another griefer took it to an extremely tense moment bashing teachers for being horrible and that all of them should be gotten rid of as they were just getting worse. This caused the teachers of the room to get all riled up and many of us wondered who would bring it back to a professional conversation level. Many great applications of integrating learning into games and gaming into classrooms were given, but the topic kept coming back to the lack of a bridge to connect the developers to the educators. One gentleman offered to build such an application and was received with much fanfare a the end. All in all a very interesting session and positive outcome to know that the topic is so emotionally charged.

  • ******************

Tech Moms
– Lively conversations in the room and all very passionate
– Talked about the paradox of Paid Endorsements
– lost authenicity if you pay, but risk of negative feedback if you dont
– ROI vs SOI – Sphere of Influence
– Have to figure out where the moms are
– Many moms prefer local forums over blogs
– tons of moms on twitter now
– see the saturation of mom forums/communities, etc and use twitter as a catalyst tool
– “give me the tools” to engage with your brand
– twitter hashtags of #playoutdoors, #momsxsw, #techmoms, #momswhotech
– Rachel Silverman – NYT moms/tech columnist