Who is Joi Podgorny?
Hi, I’m Joi. My professional experience is a patchwork of seemingly disparate projects, that when seen comprehensively create an impressive quilt of new media business expertise. I am an Online Media Professional specializing in online community and children’s marketing, specifically the under-13-year-old demographics.
Professional Accomplishments include:
• Articulated corporate integrated digital marketing strategies for 6 children’s entertainment properties
• Designed team management and organizational structures for multiple Web Content and Web Marketing departments
• Led international remote teams, consisting of staff in US, UK and China
• Led development of a 3D multi-player virtual world based on repurposed and original assets
• Developed a business plan for scalable online community infrastructure for internal and external partners
• Participated in a thorough VC due diligence process
• Produced 12 animated 2 minute shorts for broadcast on television
• Developed initial animation production department workflow
• Developed audience research programs both on and offline
• Led 4 major website redesigns into include more fan interaction
I now work as Director of Community Engagement for Smart Bomb Interactive, where I architect and oversee all aspects of community management for National Geographic Animal Jam, an exciting online virtual world for kids where they can become the animals they love and learn about the natural world while having fun. Our mission will be to create an online destination that is an industry leader in child safety, parental engagement, and pure fun.
Other children’s entertainment properties I have worked on include Moshi Monsters, Chuggington, Marvo the Wonder Chicken, Edgar & Ellen, Highlights for Children, Carmen Sandiego, Play 60, and others, including some that, sadly, never took off. 
So is the world of kids media, though.
I have been asked to speak at multiple conferences, including KidScreen, Digital Hollywood, Engage Expo and YPulse Mashup. I began championing and implementing COPPA (Children’s Online Privacy Protection Act) compliance and monitored networks at both Kidfu, a safe online community for children that I co-founded, and FreeZone, one of the first safe online communities for children.
I am pretty easy to locate on the internet, just search my unique name. 
1.
Pete McCreedy | April 2, 2007 at 12:29 pm
Hey Joi,
Back in barracks now, wishing i wasn’t. Said I would give you a shout. It was so ace to meet you. Hope you have a good final few days to relax.
Pete
2.
izzyneis | April 14, 2007 at 10:35 am
Lady pants! I bow to your brilliance.
3.
Steve Dembo | July 13, 2007 at 8:00 am
Joi, where’s the link to email you? Good to meet you @TechCocktail. Love to talk to you more about a couple of Discovery related things. Drop me a line when you get a chance.
Steve
4.
Campbell Ferrier | June 5, 2008 at 2:47 am
Hi Joi, thanks for bookmarking Crisp Thinking yesterday…much appreciated. If you would like to find out more about our revolutionary child protection service, please let me know.
Regards,
Campbell @ Crisp
5.
Tom Kuhnel | June 19, 2008 at 8:49 am
Joi!
What a thrill to find you in the Internet community! I added AB to my Linked In profile and came across your info. Oh how the world shrinks like a skipped rock walking away on water.
Such a pleasure to know you and see that your success is in line with what I’m sure are your dreams.
I’d love to hear from you!
P.S. – I have 3 clients in the Chicago area and I’m there once every couple of years.
Take Care
Tom Kuhnel
GO ASU!
6.
Gene Radzik | February 26, 2009 at 11:16 am
Hi Joi,
Looking forward to catching up at GDC. Please send a vcf when you have a chance.
Gene
7. Shaping Youth » Keeping Kids Safe From Predators (er, Marketers) Part One | July 13, 2009 at 8:38 pm
[...] queen Kaliya Hamlin, soon to be Londoner and tween digital guru Joi Podgorny and the Privo execs were all discussing how to plan an even MORE inclusive [...]
8.
BM San Miguel | January 21, 2010 at 3:33 am
Hello,
I just want to ask if it’s ok for me to add a link to your blog from our fashion blog? please let me know.
Thanks.
BM
9.
toposodo | January 13, 2011 at 11:20 am
Hi Joi, since we are Independent Producers in the field of animation, here is just a quick note about our studio based in Pisa, italy, named TOPOSODO. We are working on the development of a feature film (for adults) at this present time and on other projects for TV (both preschooll and kids). Nice to find someone like you on wordpress.
Ciao
marco
10.
Anonymous | September 29, 2011 at 12:05 pm
Boy, am I proud to know you!
Dad
11.
JupJoupegot | November 9, 2011 at 7:09 am
Hi!
Re-twit you post: to my @urokaaeu twitter
12.
claudia | February 3, 2012 at 5:33 pm
Joi,
I got to your site looking for info on agile development, in which you have a presentation, and delightfully find out you have worked in Animal Jam, which is a family favorite for us. Nice to find out about you!