If ever there was a Web 2.0 buzz word that makes me reach for my metaphorical pistol, it’s “online community”. This phrase is pregnant with various meanings, some wildly idealistic, but all too often synonymous with ”punters ripe for plucking”. Most new Internet ventures describe themselves as online communities as part of their Web 2.0 marketing drivel: they’re all user-driven communities using tag clouds and wikis to liberate the wisdom of crowds. It make me think of a different kind of tag: the kind we’re playing with the Web companies.
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