If ever there was a Web 2.0 buzz word that makes me reach for my metaphorical pistol, it’s “online community”. This phrase is pregnant with various meanings, some wildly idealistic, but all too often synonymous with ”punters ripe for plucking”. Most new Internet ventures describe themselves as online communities as part of their Web 2.0 marketing drivel: they’re all user-driven communities using tag clouds and wikis to liberate the wisdom of crowds. It make me think of a different kind of tag: the kind we’re playing with the Web companies.
There’s only one online community that matters – The Net – Times Online
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Joi
Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.
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