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What I bookmarked today

Virtual Worlds News: Toy Fair Goes Virtual: 11 New or Expanded Toy-Based Worlds

Virtual Worlds News is the source for virtual worlds business news, strategy, insight and analysis.

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Virtual Worlds News: Gaia Costs $25M per Year

Virtual Worlds News is the source for virtual worlds business news, strategy, insight and analysis.

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Seapals – Coming Soon

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Innovation 1-on-1: Chris Heatherly of Walt Disney Co. | Matter/Anti-Matter – A blog on product design and innovation from frog design – CNET Blogs

As part of our Innovation 1-on-1 series, we chat with Chris Heatherly, vice president of technology and innovation for consumer products at Walt Disney Co.

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View all my bookmarks on Ma.gnolia

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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