Posted in gaming, kids

Virtual Chuggington is now live for Private Preview!

Over a year of planning and production, thousands of international frequent flier miles and more than a couple late nights, but I am proud to announce that:

Virtual Chuggington is now live for Private Preview!

But what does this mean?

You know how I tell people that I make video games? Well, this is the one our team has been making the past year. It’s based on the hit pre-school series, Chuggington, now on air in the UK and Germany, and soon to be on air in Canada, Australia, and the rest of Europe. You can check out more about the show on our website,

Virtual Chuggington is a virtual world/online game that was designed to let you play IN the cartoon! You can become an engine and ride around Chuggington like the characters, while performing tasks, just like the engines on the show!

So when you visit the website, sign up to help us beta test the new game. This means that for the next 6 months, we will be rolling out new parts of the world to individuals who want to help us test it. And I am inviting you to this phase.

If you sign up for the Private Preview, you will be one of the first to access this new immersive game for preschoolers (and the grown-ups who love them). To the best of our knowledge, nothing like this exists yet (and if you know of anything, please let me know 😉 )

We took all of the animation for the game right from the 3D animation from the show, so the graphics and environments are amazing. The game play is simple, but fun, and we tried to make the game easy to play for our young fans, so there is limited text for instructions, etc.

The full version of Virtual Chuggington launches this summer, so this is a chance to get a sneak peek before anyone else. If you get a chance to sign up and share this with your favorite youngster, please be sure to give us your feedback – both cheers and jeers. The only way to make this as amazing of a game as we think it can be is from your critiques, so fire away.

Thanks everyone and hope to see you all in the rail-yard!

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

4 thoughts on “Virtual Chuggington is now live for Private Preview!

  1. Hi do you have any idea whatever happened to Virtual Chuggington?

    My son loved the beta version but it never seemed to make it into a full release.

    Do you know if they still plan to make it available for release at some point?

    1. did you ever find out what happened to virtual chuggington? i saw an advertisement, even found a version 0.4 download, but i need to log in. Why would this be advertised if it never made it out of beta?

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