Posted in Club Penguin, Disney, kids, marketing, mobile, Nick, television, tween, Webkinz

Ready to Learn Cartoons launching Monday

Back in March 2006, I was able to go to the first meeting of the Ready to Learn Partnership. This is a government funded initative that has been going on for years, aimed at leveraging media to help kids learn. The very nice grant (millions of dolars) helped develop such preschool favorites as Sesame Street, Between the Lions and 2 new cartoons launching this Monday, 9/3 – Super Why! and Word World.

Super Why! is super cute. I love the animated characters who are voiced by kid actors. Just adorable. And the Three Pigs episode they have on their site is pretty good. I can totally see the early reading initatives being used. I found myself wanting to watch a 3-6 year old watch it to see how they reacted. Their site is pretty and ratehr developed for a new show. There is an interactive map, games and an super-hero/avatar maker. Here’s my Super Joi:

Word World looks much better in CGI than 2D, how I viewed it in early 2006. The characters seem likable and I have always loved the idea of the merchandise, where the characters are plush toys and their letters stuck togetehr to form the word. Having taken care of little ones over the years, my first thought was lost pieces, but I am sure they have thought of that in the past year and a half. Their site is still quite a limited marquee and not living on the pbs network site yet. I am sure that will change soon and I lool forward to seeing their offerings.

God, I love preschool tv and sites… 🙂

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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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