Posted in gaming, kids, marketing, mobile, online community, Safety/Privacy, trends, virtual worlds, web business

Digital Kids and 2013 Predictions

I am excited to be involved in this years Digital Kids Conference as an emcee for the first day’s talks.  It’s collocated with Toy Fair again in NYC, so we should have a nice crowd.  Tonda, Chris and crew are promoting on the regular social channels – Facebook, Twitter, etc.

There is also an affiliated Digital Kids Safety Summit as well – you know I’ll be THERE too.

In prep for the conference, I was interviewed about my predictions for our industry in 2013.  Here’s a snippet:

“The new COPPA articulations have changed the digital climate. COPPA requires a level of parental engagement and involvement that many families don’t realize. Parents don’t understand how much parental consent they have to give, and new online safety and privacy articulations are going play an important role in online parenting,”

You can see the whole interview here.

Hope to see you all there!

 

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Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

4 thoughts on “Digital Kids and 2013 Predictions

  1. Reblogged this on Izzy Neis and commented:
    I hope to see everyone at Digital Kids! My dearest friend Joi Podgorney will be emceeing a good portion of it (which is always fun to watch), and I’ll be hosting a panel on Wednesday. 🙂

    In addition, we’re trying to think of a cool place to do “drinkie poos” (as my late/crazy Grandma Neis used to say) for socializing, hanging out, casually networking, etc. If anyone has any ideas or thoughts on such a place – comment in the comments below!

    WHO IS GOING TO BE THERE? “You” better! 😉

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