Posted in online advertising

Clickz: Is Web 2.0 Advertiser-Friendly?

There’s an uncomfortable situation we need to face. A number of very exciting, innovative Web sites have sprouted up over the last several years, attracting huge amounts of interest and attention. Their names are familiar, if not necessarily household: YouTube, Flickr, MySpace.com. The growth of these services has been spectacular, fueled by a healthy new supply of venture capital and entrepreneurial spirit. We’ve seen traffic numbers soar, way past these sites’ more traditional counterparts.

The solution is pretty simple, actually. New Web 2.0-type sites need to launch with advertising, even if they simply sign up with Commission Junction and place a bunch of eBay banners throughout the main pages. They need to establish, in the minds of the site’s visitors, that advertising is part of the service and that’s OK.

Admitting you’re in business and you expect the business to make money isn’t a bad thing. It certainly isn’t the only thing. I’m glad for freeware and blogs and citizen publishers doing it solely for love. But if you’re going to take in capital, be upfront with your visitors about the fact that you anticipate getting value back.

Is Web 2.0 Advertiser-Friendly?

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Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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