Sim City and Sims Creator
hobby – Stupid Fun Club
few thoughts on story telling…
“i hate stories”
sees the world as a simulation
truman show and groundhog day 2 great gaming movies
– truman trying to escape the game
– groundhog exploring the world infinite times
people love creating content and sharing
– if we give them better tools, the output will be better
he quickly showed COOL graphs that chart the data of social relationships and choices players made in aggregate on the sims (NEAT!)
use other player choices to help you figure out what similar players would like
i can’t wait for spore
character builders – tried to make a maya for kid levels
will be able to access items made by other players – props, character
Joi Podgorny 
Definitely looks cool.
It was nice to meet you at SXSW.