Posted in kids

SXSW07: Will Wright keynote

Will Wright

Sim City and Sims Creator

hobby – Stupid Fun Club

few thoughts on story telling…

“i hate stories”

sees the world as a simulation

truman show and groundhog day 2 great gaming movies
– truman trying to escape the game
– groundhog exploring the world infinite times

people love creating content and sharing
– if we give them better tools, the output will be better

he quickly showed COOL graphs that chart the data of social relationships and choices players made in aggregate on the sims (NEAT!)

use other player choices to help you figure out what similar players would like

i can’t wait for spore

character builders – tried to make a maya for kid levels

will be able to access items made by other players – props, character



Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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