Posted in marketing, television, trends

Katie Couric costs $2.51

When the ratings for “The CBS Evening News” dipped to 5.9 million for the week ended May 25 – an all-time low, and a smaller audience than former anchors Dan Rather and Bob Schieffer ever saw – it meantCBS was paying $2.51 per viewer.By comparison, ABC’s Charlie Gibson-anchored “World News Tonight,” cost 89 cents per viewer (7.78 million tuned in), while NBC’s “Nightly News” with Brian Williams was a relative bargain at about 55 cents per head. Gibson reportedly pulls down about $7 million a year, and Williams is paid an estimated $4 million.

THE SURPRISE & FALL OF KATIE By DON KAPLAN – Business News | Financial | Business and Money

Such an interesting way to talk about value.  The numbers/stats hound in me is delighted.  The human in me is a bit taken aback.  Just one more way to think about ROI.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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