When the ratings for “The CBS Evening News” dipped to 5.9 million for the week ended May 25 – an all-time low, and a smaller audience than former anchors Dan Rather and Bob Schieffer ever saw – it meantCBS was paying $2.51 per viewer.By comparison, ABC’s Charlie Gibson-anchored “World News Tonight,” cost 89 cents per viewer (7.78 million tuned in), while NBC’s “Nightly News” with Brian Williams was a relative bargain at about 55 cents per head. Gibson reportedly pulls down about $7 million a year, and Williams is paid an estimated $4 million.
Such an interesting way to talk about value. The numbers/stats hound in me is delighted. The human in me is a bit taken aback. Just one more way to think about ROI.
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