Posted in marketing, television, trends

Katie Couric costs $2.51

When the ratings for “The CBS Evening News” dipped to 5.9 million for the week ended May 25 – an all-time low, and a smaller audience than former anchors Dan Rather and Bob Schieffer ever saw – it meantCBS was paying $2.51 per viewer.By comparison, ABC’s Charlie Gibson-anchored “World News Tonight,” cost 89 cents per viewer (7.78 million tuned in), while NBC’s “Nightly News” with Brian Williams was a relative bargain at about 55 cents per head. Gibson reportedly pulls down about $7 million a year, and Williams is paid an estimated $4 million.

THE SURPRISE & FALL OF KATIE By DON KAPLAN – Business News | Financial | Business and Money

Such an interesting way to talk about value.  The numbers/stats hound in me is delighted.  The human in me is a bit taken aback.  Just one more way to think about ROI.

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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