Posted in Club Penguin, Disney, kids, marketing, MySpace, Nick, online community, tween, Webkinz

Marketing in virtual worlds

Best Practices Emerge- As advertisers and marketers explore virtual worlds to reach a younger demographic, best practices are emerging. “The first thing to do is spend a significant amount of time in that virtual world,” said Deep Focus’s Schafer. “Unless you understand the behavior of the people in that virtual world you are going to come across as disingenuous or inauthentic.”

Virtual Worlds Aren’t Just for Reaching Adults Anymore

This is such a great point, but on the bottom of an article that talks alot about Whyville (you guys are amazing PR machines!).

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

3 thoughts on “Marketing in virtual worlds

  1. hmmm — really?? If we were that good, we would be the lead in the article don’t you think 🙂

    (especially because we are more interesting) lol

    Jim Bower
    CEO Numedeon Inc
    Whyville.net

  2. That’s a good quote for just about anything. Spend time doing before you spend time selling.

    I once had a brand manager laugh and tell me that she hadn’t yet used the product she was the manager for. (She’d been the product manager for that line for ….wait for it…. 8 months) She nearly beamed and laughed outloud when she told me this, as if she were in high school joking with her friends about how she’d escaped the pop quiz.

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