Posted in Club Penguin, Disney, kids, marketing, MySpace, Nick, online community, tween, Webkinz

Marketing in virtual worlds

Best Practices Emerge- As advertisers and marketers explore virtual worlds to reach a younger demographic, best practices are emerging. “The first thing to do is spend a significant amount of time in that virtual world,” said Deep Focus’s Schafer. “Unless you understand the behavior of the people in that virtual world you are going to come across as disingenuous or inauthentic.”

Virtual Worlds Aren’t Just for Reaching Adults Anymore

This is such a great point, but on the bottom of an article that talks alot about Whyville (you guys are amazing PR machines!).

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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

3 thoughts on “Marketing in virtual worlds

  1. hmmm — really?? If we were that good, we would be the lead in the article don’t you think 🙂

    (especially because we are more interesting) lol

    Jim Bower
    CEO Numedeon Inc
    Whyville.net

  2. That’s a good quote for just about anything. Spend time doing before you spend time selling.

    I once had a brand manager laugh and tell me that she hadn’t yet used the product she was the manager for. (She’d been the product manager for that line for ….wait for it…. 8 months) She nearly beamed and laughed outloud when she told me this, as if she were in high school joking with her friends about how she’d escaped the pop quiz.

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