Best Practices Emerge- As advertisers and marketers explore virtual worlds to reach a younger demographic, best practices are emerging. “The first thing to do is spend a significant amount of time in that virtual world,” said Deep Focus’s Schafer. “Unless you understand the behavior of the people in that virtual world you are going to come across as disingenuous or inauthentic.”
Virtual Worlds Aren’t Just for Reaching Adults Anymore
This is such a great point, but on the bottom of an article that talks alot about Whyville (you guys are amazing PR machines!).
technorati tags:whyville, virtual-worlds, kids, tween, nicktropolis
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Joi Podgorny 
hmmm — really?? If we were that good, we would be the lead in the article don’t you think 🙂
(especially because we are more interesting) lol
Jim Bower
CEO Numedeon Inc
Whyville.net
It was a half test to see how fast you would comment on the post. You are a quick one, Jim!
🙂
That’s a good quote for just about anything. Spend time doing before you spend time selling.
I once had a brand manager laugh and tell me that she hadn’t yet used the product she was the manager for. (She’d been the product manager for that line for ….wait for it…. 8 months) She nearly beamed and laughed outloud when she told me this, as if she were in high school joking with her friends about how she’d escaped the pop quiz.