Posted in gaming, kids, marketing, mobile, online community, television, trends, tween, web business

Eavesdropping for a better world

So yesterday I was having one of my first business meetings since my (seemingly eternal) vacation and got to the restaurant a bit early.  While sitting on the bench waiting for the rest of my party to arrive, I couldn’t help but overhear the polite, benign conversation that the women next to me were having:

    “Well, my daughter is 16 and all she does is text message.  She doesn’t even call anyone anymore, she says she would rather send a text!”

    “I know what you mean.  And they talk in a different language too.”

    “They do!  And it’s not one I could ever learn.  The kids these days, they do everything with computers.  But it’s not better or worse than the old days though, just different.  A different kind of learning.”

    “I agree. But I think it’s definitely a more of an impersonal way of learning though”

    “You are right.  No imagination.  Everything is just fed to them.  They don’t really think for themselves.”

    “And libraries!  What about them?  Remember how WE used to have to do all of research at libraries, with the card catalogs and everything?  Now they just get all of their info from the internet, without having to work for it.”

    “And it’s probably not checked for accuracy as well!  I tell ya…”

If you set aside the fact that I was rather blatantly eavesdropping, there are some interesting points in this little snippet of conversation.

First – these women were at a nicer restaurant and therefore it is reasonable to assume were coming from at least a middle class socio-economic standing.  Their impressions are based on the teens within their peer groups, who will certainly be more connected than those in the greater population, especially when it comes to cell phones.  Also, most trend research of late tends toward teens preferring textual communication over verbal, be it through SMS, IM or social networks.  So their observations (albeit riddled with eye-rolling) were pretty on the mark with the current research in the marketplace.

Second – I completely agree with them that we are experiencing a sea change toward a totally new way of learning, and it’s happening very quickly.  One that is integrated with technology, almost seamlessly in some cases, and allows for whole new paradigms of education, outreach and potential.  It’s quite exciting on many levels.

Third – this is where I start to disagree with them.  They begin to take the mindset of “I’ll never be able to do that sort of thing.”  ‘Kids these days’ are not another species with capabilities outside of older generations’ possibilities.  They are definitely in a different context and are learning differently than generations past, but that doesn’t mean the older generations can’t learn the same concepts.  

Think of children/adults who know multiple languages.  They aren’t hard-wired any differently than their peers.  They just grow up with different surroundings than their non-multi-lingual friends, be it family, schooling, or environment, etc.  If you place someone in the right context and give them the proper tools, they can learn anything.  I really believe this.  It’s because of this belief that the older generations rally cry of phrase “I could never do that!” in regards to any having to do with technology, gets under my skin.

Forth – and this is a major point for me, that these new technology-heavy contexts in which our younger generations are learning, are not ones that foster imagination and that they are simply passive funnels of information feeding our children info without forcing critical analysis.

This is frustrating to me not because I live and work within this new technology context, but because there is a possible argument that ALL learning is potentially passive in this way.  There needs to be some method of forced critique – in the earlier years by a teacher or parent, and in later years, self induced.  Without being taught, then forced to practice critical analysis, you will only be able to absorb a small fraction of the information being being thrown at you.

Blaming the tools or environment of teaching as the sole reason for the severe lack of critical analysis in the younger generations is a lazy argument.  It’s the same argument that sociologists of education have been debating for years.  Can a child learn in a poorly funded school?  The answer is yes, if the faculty has the bandwidth, resources and dedication to make it happen.  The reason that kids aren’t learning critical analysis skills is not the internet’s fault, it’s usually the curriculum, faculty or family’s fault.

Using the example of the library from my eavesdropped conversation, if a child is not taught how to navigate a library and, consequently, how to interpret and critique the information they find there, the library as “haphazard” an environment for learning as the internet is.

And to say the internet and new technologies stifle imagination is just plain silly.  Fan fiction, art and other user generated content being produced at levels that would make Bollywood blush.  Active online member forums and communities where topics are debated at all hours of the day and night internationally.  Completely artificially designed virtual worlds where new identities are tried on like clothes. And isn’t imagination a key factor in the development of any new language, i.e. text/chat-speak?  These are just a few examples of completely new ways imagination is being utilized just as much as (if not more than) playing house or action figures ever did.  

Hopefully, in the near future, we can start bring the analysis, from street-corner to ivory-tower, of this new universe of technology and digital frontiers, into the positive and hopeful realm.  Let’s stop gazing in wonder/awe/apprehension/fear at what’s happening.  Dive in. Those of us in there already, the kids and the early adopters, are having a great time.

technorati tags:, , , , , ,

Blogged with Flock

Advertisements

Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

One thought on “Eavesdropping for a better world

  1. Hi Joi,

    This is a really great post. I also disagree on their belief that they’ll “never be able to do that sort of thing”. It must, however, be a common human trait that once you’ve learned a way to do something, learning a new way seems very foreign. Also known as “you can’t teach an old dog new tricks”.

    I’m not sure how learning to navigate a library and learning to navigate the internet is very different. Card catalog vs microfiche vs Google. All just tools that point you to things.

    Welcome back to the real world. My 2 weeks vacation starts Sunday 🙂
    Doug

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s