Those of you who have talked to me in the past month know that I am currently obsessed with the book Whatever It Takes by Paul Tough.  It’s about Geoffrey Canada, the Harlem Children’s Zone and the variety of projects the HCZ umbrellas.

I have been a huge advocate for innovation in public schools, both articulated in recent years and in my heart as I was growing up a product of them.  We moved a great deal while I was growing up and I had a chance to see many different school districts across the country.

I spent my post-undergrad years, both subconsciously and intentionally, working on projects and jobs that helped develop programs and spaces for kids to learn in non-school environments.  I care deeply about learning, love to do so myself and I want every kid to have the opportunity to love it as much as I do.

So Geoffrey Canada’s message of opportunity in face of adversity was very appealing to me.  I also really like how he focuses less on cherry picking the talented and driven individuals out of unsavory learning environments and helping them, and more on helping the whole community grow with the stars and the bad apples.  Very inspiring stuff.

But there is more than just that.  I think the book would appeals to:

  • Mothers – cool research on parenting pedagogy
  • Educators – tons of research on teaching to the test and historical sociology of education
  • Race/Class Studies fans – all kinds of research on history of race and poverty studies and how they intersect with education

Great book, plus super easy to read for the layman.  Tear jerker a couple times too with the NPR-esque anecdotes.  I guess that makes sense tho, as that’s where I was first introduced to it, in a “driveway moment” with This American Life.  You should read it.

Thanks trendcentral!  Every so often you give me a goldmine of great links.  Today was one of those days.  For those of you who don’t subscribe, today’s was all about multi-media reading products.  Love it!

Flips
http://www.eagames.co.uk/page/flips

Book + DS, Yes.  Kudos.  This was a no brainer, but if you have to make your lil gamer read a book, this is a perfectly good platform and even looks a bit like a kindle.  And the titles are tween-tastic.

Vooks
http://www.vook.com/

iPhone + Books, Maybe.  I have tried reading on my iphone and it’s not enjoyable. But I like books.  I watched a friend of mine reread Twilight by the pool this summer on hers, so to each their own, I guess.  This combinaton of video, audio and reading is a cool idea.  I bought one of them to try out.  At $4.99 the price point is right and the small bursts of info might be a better use of the medium than classics, etc.

Amanda Project
http://www.theamandaproject.com/

All media + book, Ok.  This reminds me of that book in 2006 that came with all the fun clues int he front and a phone number and a crappy website.  So innovative back then.  It was when everyone was jumping on the Lost ARG band-wagon.  Publishing is not know for it’s creativity and thinking out of the box, and this method seems like a step up from that older book (I will remember it and post)

I helped promote the second Kids Online unconference again and am so happy with the conversations that we all had.  I wanted to share the conversations we had.

We used the hashtag #kidsonline if you want to check out the tweets.

I have a collaborative google doc of notes. Please feel free to check it out and/or add to it.

I also tried my first streamed video (audio is poor for many of the talks, but if you listen hard, you can hear us).  It’s broken into 3 videos, each rather long.  And the video sometimes doesn’t match with the audio.  But I tried, right?

I know there were talks at the end about having another one of these next year.  If you are interested, let me know and I can let the rest of the organizers know.

ALSO… I want to start roaming cocktail parties where we can all get together and talk shop about the kids online industry.  We have a listserv that you should signup for if you are interested in knowing when the next one is (or starting one of your own)

idea crossing
software solution to competitions
skill based versus chance based competeitions

key steps:
- setting the right goals
- prize stragey
- audience and rules
- the incentives
- the prcess
- results and measurements

education based challenge with corp sponsors
- innovation challenge
- lessons learned:
- make an emotional connection
- give individual feedback
- free or fee? 80% submission (rate for pay)
- Rankings = REcogintion

with free to register competitions
- of those that register, only 1/3 will submit

red hat challenge
- lessons learned
- dont rush:make time
- dont compromise community values
- fee or free? the 1/3 rule
- delightful experiences
- transperency: info flow
- enforce rules

hope labs/ruckus nation
- 300 person judging panel – kids and experts
- all only
- leveraged red hat winer
- small prizes and big pot
- name on patent
- video at ruckusnation.com

450 submissions

Lessons learned
- frame question appropriate for audience and desired response
- be prepared to scale
- how many videos submitted
- most popular categories
- under 18 issues

Odyssey of the Mind! – Ryan Wilson

the “best job in the world” competition

a successful prize gets people to do what they wanted to do anyway, but just helps them do it more effectively

considerations:
- finacing strategies
- winner takes all? knwo the cultural context
- size doesn’t equal exposire
- understanding motiovations:social benefit, ego, a job, sharpening skills, etc
- don’t underestimate the power of non-monetary incentives

how do you get community to collaborate, not compete

celebration and publicity

ideas as goal is easier than a breakthrough as a goal

initiation is a good way to describe the context in which we ascribe value to our particiption.

A fee, like other barriers to entry are a little initiation into community or a quest: people then belong.

xprize
- consider what happens post prize

Geoffrey Moore – author about prizes

?’s
- are you just the software/process or do you help facilitate the B2B relationships as well
- who do you partner with for the under 13 stuff

————-

Socal Media Guidelines
- Saleforce has them public

Have on intranet wnat our guidelines are

Murphy’s Winery: push your brand’s events and wins, not your brand name.create awareness of brand’s lifestyle

Say what you will about the Oprah machine, this was a fantastic result of planning that started last week via twitter and facebook.

I remember the request for people interested in participating in a group dance event with the Black Eyed Peas in the Chicago area going out.  One of my sisters is a little (ok, alot) obsessed with the concept of flash mobs and was heartbroken that she was unable to participate in the prep for it.  My sister in law was in the second group back, dancing.

I was down on Michigan Ave, finishing a lunch meeting while the dance was being practiced by the crowd (Pics here and here). The event was SO incredibly civil and organized.  Oprah was 50 yards away from the crowd practicing, so her claim that she didn’t know is a bit lame.  ;)

Quite impressive, though, the effect that Oprah + social media could have.  :D

Had a bit of a family flame war on Facebook today.  Oh, n00bs… So I wrote this letter to my FB friends, old and new alike.  Thought I would share it on here too.

I have been an internet nerd for over a decade now and I am excited to see such an influx of those who “aren’t good at computers” joining the connected world.

As a online community person, I know that there is a trajectory that a user goes through, no matter their age, as they are introduced, learn and soon, master this brave new world.

I wanted to take this chance to remind my newbie FB “Friends,” as you climb higher up the ladder of knowledge about these new playgrounds, there are somethings you might take for granted or forget in your haste to assimilate into this new environment:

  • Take control and use your blocking and filtering tools. If you don’t like something, almost every site (including FB) has tools to help you not see those things – and you can always leave too.
  • FB has very few content rules, meaning anyone can post whatever they like – esoteric, prolific, insane, benign, professional, inspirational, etc – it’s the beauty and drawback of social media.
  • Give people the benefit of the doubt.  Maybe they WEREN’T mocking you.  Maybe YOU read it wrong.  Usually, it is text, after all.  you don’t have the benefit of body language or tone to help you out.
  • You can liken it to a playground for kids – Just because you want to play a fairy tale princess game on the jungle gym, doesn’t mean everyone else does. There are also: kids who want to play tag, kids who want to read, kids who want to kiss up to the teachers, kids who want to tell dirty jokes…
  • Don’t be a hater – there are too many of those already in the world online and off. And noone likes them. Anywhere.
  • The internet is a relatively public forum. Social networks are a bit more walled, but they are just the same. If you wouldn’t rip on your nephew at the summer bbq, in front of the whole family, don’t do it online. Online is almost worse as it’s now documented.

So, my newbie friends, if it feels like I am giving you a lesson that I would an 8 year old, it’s kind of because I am.

You are new here in this digital space and we will have patience with you while you learn the ropes. But don’t use up your newbie cards to soon, because the internet is like the real world and people will just stop dealing with you here too.

Now if you can’t manage the offline space either…

Maine Kid’s Privacy Law Takes Effect September 12

As we have previously reported, the Maine governor signed a new law that: (1) puts an absolute prohibition on using personal information of a minor to market to the minor or to promote any course of action regarding a product to a minor – whether parental permission has been obtained or not and whether you know the person’s age or not; and (2) prohibits knowingly collecting personal information from children in Maine under 18 for “marketing purposes,” without first obtaining parental consent. The prohibited activity of using a minor’s personal information seems to be broadly drafted, and may include not just email and text messages sent to children in Maine – including those between 13 and 17, but also marketing messages sent directly to a child through social networking websites like Facebook and Twitter. It’s possible that it could also prohibit analyzing and internally using a minor’s personal information to determine how to market to individuals generally. The prohibition on collecting information for “marketing purpose” is similarly broad. Unfortunately, the exact meaning of the law is subject to multiple interpretations. The law allows not only for the Maine Attorney General to bring actions for violations, but also allows for a private right of action. Although many have objected to the law, an immediate delay or modification does not appear on the horizon. TIP: If you have an ongoing promotion, consider how you will address the eligibility requirements (for example, prohibiting all persons under 18, persons from the state of Maine who are under 18, voiding to Maine residents, or having a verifiable parental consent mechanism). If you do not currently collect date of birth for your marketing activities, consider doing so, or voiding Maine residents. For your existing database, consider separating out those who are under 18 and reside in Maine, and be sure not to send marketing materials to them.

For more tips, see our bulletin at: http://www.winston.com/siteFiles/Publications/4_ME_Tips.html.

Linking to a Non-Compliant Website Is a Violation of CARU Guidelines

The Children’s Advertising Review Unit (“CARU”) recently found that Kidz Bop LLC violated the CARU Guidelines when it contained a link on the Kidz Bop website to a website which allowed the collection of personally identifiable information from children without fully complying with CARU guidelines. The non-compliant website did not implement a neutral age-screening mechanism to filter children under 13, and various areas of the site collected personally identifiable information. CARU found that Kidz Bop could reasonably expect children under 13 to visit their website and CARU guidelines specifically provide that operators of websites which are for children or contain areas for children should not knowingly link to other websites that do not comply with CARU guidelines. In addition, the Kidz Bop website privacy policy did not include Kidz Bop’s contact information, as required by the Children’s Online Privacy Protection Act.

TIP: If you operate a website which is likely to appeal to children under the age of 13, ensure that your website is compliant with CARU Guidelines, including removing any links to websites which you know are not in compliance with the Guidelines.

Got these from The Winston & Strawn email newsletter.  To subscribe for yourself, go here:

http://www.winston.com/index.cfm?contentid=170

The Online Community Summit will be held October 8th & 9th in Sonoma, CA. It is hard to believe that the Online Community Summit is now in it’s eight year!

The Summit was originally convened by Jim Cashel of Forum One in October of 2001 as a unique invitation-based event, bringing together thought leaders from business, government, finance, academia and the media, who despite different positions share a keen interest in online group collaboration. Each year we gather a select group of senior online community professionals to discuss topics addressing business strategy, emerging technologies, key trends, as well as many tactical issues during the breakout sessions.

This year, I will be hosting the Summit, along with co-host Joi Podgorny, Head of Community at Mind Candy. Joi is an online community expert with areas of expertise in virtual worlds and online experiences for children.

Online Community Summit 2009 – Initial Topics & Session Leads

Really excited to be helping out with this this year.  Love this event and always leave excited and invigorated. :)

Great interview with our CEO, Michael Acton Smith, about MoshiMonsters.com, our amazing recent growth and a bit about our Marketing philosphies.

Podcast-wise, mostly.  Thought I would share. :)

Professional:

- Creativity’s top 5 podcast – Fantastic, short, succinct weekly digest of cool ad and media campaigns from around the world.  Great inspiring stuff, consistently.
- Buzz Out Loud - been listening to for years and recently TRIED to stop.  But I felt guilty for some reason and caught back up.  Seriously, they are on episode 1021 and I think I tuned in around 250.  Yikes.
- MMO Report – I lurv this podcast.  Casey Schneider is hilarious and adorkable.  Plus you learn MMO industry news and funny gamer insults.  And where else would I learn about an in-game WOW tweet app.
- Sesame Street Podcast - Whatever.  I work in kids media.  It’s a short bit of one of my childhood babysitters.  I don’t watch all the time, but I do watch. ;)
- X-Play’s Daily Video Podcast – Honestly I don’t watch all thetime, but I do tune in from time to time.

Personal:

- CH Orginals - Not sure why I subscribed to this, but the consistently amusing short comedy clips have stayed on my queue for the past month.
- NPR: Wait Wait Don’t Tell Me – I love this Chicago public radio news quiz show.  Saw them live twice this year.  Yeah, I am that girl.
- Slate’s Political Gabfest – another that I have been listening to for about 3 years now.  Always smart, funny and cool tidbits to keep me feeling on the smarter end of the citizen spectrum.
- This American Life – Sometimes heartbreaking, sometimes funny, almost always great.  This is the stuff roadtrips are made of for me.
- The Moth Podcast – found this via This American Life, as they get a bunch of their stories form them.  A NYC/LA and traveling spoken word outfit.
- You Look Nice Today - Merlin Mann, Scott Simpson and Adam Lisagor have a demi-deity status with me.  Their brand of humor is my fav.  They are not the most freuent podcasters, but I love them.
- Web Soup - Talk Soup format + MMO Report staff = awesome
- VHI Best Week Ever – They are on hiatus until next year or something, but I still love this video podcast.

I have half become one of those “Oh, I don’t have a tv” people.  But, to my credit, it was because I thought I was leaving. Not because I think TV is bad.  I love TV.  It had a huge hand in my upbringing. :D

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