Posted in kids, marketing, mobile, online community, trends, tween, virtual worlds, web business

Virtual Worlds 2007 Visionaries Panel

Visionary Panel – Where the Platforms Are Going Next
The media has been largely dominated by one virtual worlds platform but innovation is coming fast and furious on multiple fronts from multiple vendors. This one-of-a-kind session brings together the visionaries of the major platform companies for an interactive discussion on the future of the virtual worlds platform.  Join us for a session you won’t want to miss.
– Christopher Klaus, Founder and Chief Executive Officer, Kaneva
– Raph Koster, President, Areae, Inc.
– Michael Wilson, CEO, Makena Technologies
– Hui Xu, Founder & CEO, HiPiHi Co., Ltd
– Stephen Lawler, General Manager of Virtual Earth, Microsoft
– Corey Bridges, Co-founder, Executive Producer, & Marketing Director, The Multiverse Network
– Mark Wallace, blogger , (moderator)

What does the future look like?
– A Common App is needed – so that all the worlds are not so compartmentalized and there is greater portabilty
– More incorporation of Social Networking features and games
– Usability hurdles need to be dealt with – the average person still finds most VWs to be too difficult and there is little being done for the mobile platform
– Controlled Identity management to all you to manage all of your identities in all of your worlds, with your own criteria for privacy and transparency

3D/Social Search Fans
    – “3D is a red herring” Raph Koster
        – we should be talking about 3D not as the next big thing, but as an aspect
        – More important question is regarding what we are using these space for and ding inside of them
        – 3D doesn’t work for everything – shopping market

Hui Xu, HiPiHi CEO, brought up how non-multiculti the crowd was
– he felt that culture blending and learning form other cultures was the biggest potential for these worlds
– No standard language exists to discuss these spaces yet, we don’t have a multi-lingual tool to bridge the gaps and we don’t have the world view mind set to talk theoretically yet.

The web migrated monetization models
= Subscription > Commerce/Ads
– vws have to do the same
– Migration needs to be Ads > Goods > Services
    – new toys are helping this transition
QQ (?) service – IM, Virtual E-commerce

Mobile Phone banking is very big overseas now

Local search is an opportunity to monetize
– ads need to excel in AI to raise relavancy

Mirror worlds will be the link to the Mass market
– Education contexts
– MS Live maps – Accurate to 4 inches
– Real versus Imaginary
– Melt content – reenact a bank robbery from earlier

“We are in the bookstore business – not the fiction or non-fiction business” – need to stop seeing everything as mutually exclusive

“Blogging in 3D is dumb” – Raph Koster

Representationally Agnostic
– data will show up how the user want it

3D is hard form many populations to grasp
– kids, older, etc
– it is not the holy grail

We need to jump over the now and next and think about later

Wii-mote and Hardware is helping innovation
– 3D mouse

Multiverse is sketchup compatible

Language – vulcanization of cultures
– there are translators for vws

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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